The story behind Musthavvy:

Hi!

I'm Sophia, 20 years old and the founder of Musthavvy. My journey into the world of business started early; I dreamed of having my own clothing line when I was in middle school, although that plan ultimately never took off. However, the desire to build something of my own persisted. In 2020, my sister and I started ZISS, a small business where we sold handmade phone cases and collage kits. Despite deciding to stop with ZISS in 2022, my interest in business innovation remained very much alive.

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Towards the end of 2022, I discovered BookTok, which rekindled my passion for reading in a big way. I began to spend every free moment reading books across various genres. I was captivated by the world of English books and dreamed of filling my days with this passion.

In addition to my love for books, I also discovered how much I enjoy creating bookish merchandise. I wanted to set up a kind of gift shop for book lovers, with products like tote bags and glasses, that would appeal to every reader. With Musthavvy, I aim to share not only books but also unique items that enhance the joy of reading.

When I came across the concept of 'Blind Date with a Book', I knew I had found something special. It's a wonderful way to discover new authors and read books you might normally pass by. This concept fits perfectly with my vision of encouraging reading among young people while adding a fun, creative twist to the experience.

That's how, Musthavvy was born: from my love for books, a drive for business innovation, and the desire to share that passion through both books and unique merchandise. Welcome to Musthavvy, where every product, whether it be a book or a tote bag, is carefully selected to enrich your reading experience.

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